The marketing / accounting synergy: a final word but certainly not the last word

Robin Roslender, Richard M. S. Wilson

    Research output: Contribution to journalArticlepeer-review

    9 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)865-876
    JournalJournal of Marketing Management
    Volume24
    Issue number7-8
    DOIs
    Publication statusPublished - 15 Sep 2008

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