The marketing / accounting synergy: a final word but certainly not the last word

Robin Roslender, Richard M. S. Wilson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	865-876
Journal	Journal of Marketing Management
Volume	24
Issue number	7-8
DOIs	https://doi.org/10.1362/026725708X345551
Publication status	Published - 15 Sept 2008

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title = "The marketing / accounting synergy: a final word but certainly not the last word",

author = "Robin Roslender and Wilson, {Richard M. S.}",

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AU - Wilson, Richard M. S.

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