| Original language | English |
|---|---|
| Pages (from-to) | 661-668 |
| Journal | Journal of Marketing Management |
| Volume | 24 |
| Issue number | 7-8 |
| DOIs | |
| Publication status | Published - 15 Sept 2008 |
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Robin Roslender, Richard M. S. Wilson
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 661-668 |
| Journal | Journal of Marketing Management |
| Volume | 24 |
| Issue number | 7-8 |
| DOIs | |
| Publication status | Published - 15 Sept 2008 |