Original language | English |
---|---|
Pages (from-to) | 661-668 |
Journal | Journal of Marketing Management |
Volume | 24 |
Issue number | 7-8 |
DOIs | |
Publication status | Published - 15 Sept 2008 |
The marketing / accounting interface
Robin Roslender, Richard M. S. Wilson
Research output: Contribution to journal › Article › peer-review
5
Citations
(Scopus)