Abstract
As we are living longer, the prevalence of dementia is growing. Dementia impairs the ability of individuals to manage their own financial affairs and means that they require support from family caregivers using Power of Attorney (PoA) to ensure good financial outcomes and protection. This paper draws on qualitative data from 20 individual interviews and applies Liminality theory to identify stages of financial caregiving and subsequent identity shifts for caregiver and those being cared for.
Original language | English |
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Title of host publication | Academy of Marketing Conference 2023: Proceedings Book |
Publisher | Academy of Marketing |
Pages | 294-295 |
Number of pages | 2 |
ISBN (Print) | 9781399958042 |
Publication status | Published - 3 Jul 2023 |
Event | Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 |
Conference
Conference | Academy of Marketing Conference 2023 |
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Country/Territory | United Kingdom |
City | Birmingham |
Period | 3/07/23 → 6/07/23 |
Keywords
- Liminality
- Dementia
- financial services marketing