The influence of nutrition information on choice: The roles of temptation, conflict and self-control

Louise M. Hassan, E. M K Shiu, Nina Michaelidou

    Research output: Contribution to journalArticlepeer-review

    20 Citations (Scopus)

    Abstract

    This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice. Copyright 2010 by The American Council on Consumer Interests.

    Original languageEnglish
    Pages (from-to)499-515
    Number of pages17
    JournalJournal of Consumer Affairs
    Volume44
    Issue number3
    DOIs
    Publication statusPublished - Sep 2010

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