The Importance of Coherent IT and Marketing Strategies for Building Successful Companies

A Ranchhod, C Gurau, J Taylor, J Lace

    Research output: Contribution to conference › Paper

    Original languageEnglish
    Publication statusPublished - 2001
    EventConference Proceedings of the BIT World Conference 2001 - Cairo, Egypt
    Duration: 1 Jan 2001 → …

    Conference

    ConferenceConference Proceedings of the BIT World Conference 2001
    Country/TerritoryEgypt
    CityCairo
    Period1/01/01 → …

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