The Importance of Coherent IT and Marketing Strategies for Building Successful Companies

A Ranchhod, C Gurau, J Taylor, J Lace

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2001
    EventConference Proceedings of the BIT World Conference 2001 - Cairo, Egypt
    Duration: 1 Jan 2001 → …

    Conference

    ConferenceConference Proceedings of the BIT World Conference 2001
    CountryEgypt
    CityCairo
    Period1/01/01 → …

    Cite this

    Ranchhod, A., Gurau, C., Taylor, J., & Lace, J. (2001). The Importance of Coherent IT and Marketing Strategies for Building Successful Companies. Paper presented at Conference Proceedings of the BIT World Conference 2001, Cairo, Egypt.