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The Impact of Shock Advertising on Donation Intention
Zin Hnin Su Aung
,
Siok Inn Tan
School of Social Sciences
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peer-review
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INIS
advertising
100%
profits
100%
levels
25%
information
25%
images
25%
market
25%
attitudes
25%
appeals
25%
Medicine and Dentistry
Awareness
100%
Emotions
100%
Economics, Econometrics and Finance
Nonprofit Organization
100%