| Original language | English |
|---|---|
| Pages (from-to) | 183-194 |
| Number of pages | 12 |
| Journal | Journal of Marketing Communications |
| Volume | 17 |
| Publication status | Published - 2011 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
The impact of narrator age congruity on responses to a radio advertisement
- S Oakes
- , Adrian North
Research output: Contribution to journal › Article
7
Link opens in a new tab
Citations
(Scopus)