The Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal: A Randomised Evaluation

Jacopo Bonan, Olivier Dagnelie, Philippe LeMay-Boucher, Michel Tenikue

Research output: Contribution to journalArticle

2 Citations (Scopus)
45 Downloads (Pure)

Abstract

Mutual health organisations have been present in Senegal for years. Despite their benefits, in most areas take-up rates remain low. Using randomised controlled trials, we evaluate the effect of an insurance literacy module, communicating the benefits and functioning of health microinsurance, as well as three cross-cutting marketing treatments. The results from our various marketing treatments indicate a positive and significant effect on health insurance adoption, particularly for poor households, increasing take-up by around 35–40%. The insurance literacy module does not seem to have a positive impact on take-up decisions. We attempt to provide different contextual reasons for this result.
Original languageEnglish
Pages (from-to)169-191
Number of pages23
JournalJournal of African Economies
Volume26
Issue number2
Early online date31 Oct 2016
DOIs
Publication statusPublished - Mar 2017

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