The impact of Arabian business culture on value co-creation process within business to business customer solutions

Samer Hamadneh, Nigel Caldwell, Abhijeet Ghadge

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	5th International Conference on Contemporary Marketing Issues (ICCMI), Thessalonika, Greece, 21st-23rd June
Publication status	Published - 1 Jun 2018

Cite this

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title = "The impact of Arabian business culture on value co-creation process within business to business customer solutions",

author = "Samer Hamadneh and Nigel Caldwell and Abhijeet Ghadge",

year = "2018",

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booktitle = "5th International Conference on Contemporary Marketing Issues (ICCMI), Thessalonika, Greece, 21st-23rd June",

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The impact of Arabian business culture on value co-creation process within business to business customer solutions. / Hamadneh, Samer; Caldwell, Nigel; Ghadge, Abhijeet.
5th International Conference on Contemporary Marketing Issues (ICCMI), Thessalonika, Greece, 21st-23rd June. 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The impact of Arabian business culture on value co-creation process within business to business customer solutions

AU - Hamadneh, Samer

AU - Caldwell, Nigel

AU - Ghadge, Abhijeet

PY - 2018/6/1

Y1 - 2018/6/1

M3 - Conference contribution

BT - 5th International Conference on Contemporary Marketing Issues (ICCMI), Thessalonika, Greece, 21st-23rd June

ER -