The impact of Arabian business culture on value co-creation process within business to business customer solutions

Samer Hamadneh, Nigel Caldwell, Abhijeet Ghadge

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication5th International Conference on Contemporary Marketing Issues (ICCMI), Thessalonika, Greece, 21st-23rd June
Publication statusPublished - 1 Jun 2018

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