This paper outlines the process, framework and rationale used to redesign a large-scale online MBA in response to changing market demands. The design process was anchored in extensive research with students, alumni and business leaders, and was guided by a newly developed curriculum ethos and themes. This research provides evidence of a shift in market expectations – including increasing demand for leadership, decision-making, ethical practice and innovation − and proposes a way in which institutions can realign their curricula with the needs of current and future societies.
|Publication status||Published - 14 May 2019|
|Event||Learning, Teaching and Student Experience Conference 2019 - Manchester, United Kingdom|
Duration: 14 May 2019 → 15 May 2019
|Conference||Learning, Teaching and Student Experience Conference 2019|
|Abbreviated title||LTSE 2019|
|Period||14/05/19 → 15/05/19|
Allan, S., & Robinson, C. V. (2019). The flexible curriculum: redesigning an online MBA in response to the changing needs of students and businesses. Paper presented at Learning, Teaching and Student Experience Conference 2019, Manchester, United Kingdom.