The ethical responsibilities of marketers in retail observational research: Protecting stakeholders through the ethical 'research covenant'

Marylyn Carrigan, Malcolm Kirkup

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The ethical responsibilities of marketers in retail observational research: Protecting stakeholders through the ethical 'research covenant''. Together they form a unique fingerprint.

INIS

Social Sciences

Computer Science