The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Elaine Collinson

doi:10.1108/14715209980001553

The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Elaine Collinson^*

^*Corresponding author for this work

School of Social Sciences

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

This paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the Marketing/Entrepreneurship paradigm. The author shares good practice through drawing upon their experience of developing and running shared SME and University programmes.

Original language	English
Pages (from-to)	18-23
Number of pages	6
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	1
Issue number	1
DOIs	https://doi.org/10.1108/14715209980001553
Publication status	Published - 1 Jul 1999

Keywords

Entrepreneurial curriculum
Marketing
small to medium sized enterprises
University

ASJC Scopus subject areas

Business and International Management
Strategy and Management
Marketing

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10.1108/14715209980001553

Cite this

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The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Abstract

Keywords

ASJC Scopus subject areas

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