The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

This paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the Marketing/Entrepreneurship paradigm. The author shares good practice through drawing upon their experience of developing and running shared SME and University programmes.

Original languageEnglish
Pages (from-to)18-23
Number of pages6
JournalJournal of Research in Marketing and Entrepreneurship
Volume1
Issue number1
DOIs
Publication statusPublished - 1 Jul 1999

Keywords

  • Entrepreneurial curriculum
  • Marketing
  • small to medium sized enterprises
  • University

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Marketing

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