The effects of pre-visit attributes on active consumption of museums experience

Babak Taheri, Karen Thompson

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationEuropean Advances in Consumer Research
    EditorsAlan Bradshaw, Chris Hackley, Pauline Maclaran
    Number of pages3
    Publication statusPublished - 2011

    Publication series

    NameACR Conference Proceedings
    PublisherAssociation for Consumer Research

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