The effect of experience on the market orientation of customer databases: exploratory evidence from the UK

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	101-117
Number of pages	17
Journal	Journal of Customer Behaviour
Volume	3
Publication status	Published - 2004

Cite this

@article{650763df48944551badd61c9d07f80ae,

title = "The effect of experience on the market orientation of customer databases: exploratory evidence from the UK",

author = "Robin Roslender and M Banerjee and S Hart and N Tzokas",

year = "2004",

language = "English",

volume = "3",

pages = "101--117",

journal = "Journal of Customer Behaviour",

issn = "1477-6421",

}