The effect of experience on the market orientation of customer databases: exploratory evidence from the UK

Robin Roslender, M Banerjee, S Hart, N Tzokas

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)101-117
    Number of pages17
    JournalJournal of Customer Behaviour
    Volume3
    Publication statusPublished - 2004

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