The DTI Marketing Initiative - The Experience of 35 Young Scottish Companies

Elaine Collinson

The DTI Marketing Initiative - The Experience of 35 Young Scottish Companies

Elaine Collinson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996 - 1998
Publisher	Academy of Marketing
Pages	45-54
Number of pages	9
ISBN (Print)	1901547005
Publication status	Published - 4 Jan 1996
Event	Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996: 2021 – A vision for the next 25 years - University of Strathclyde, Glasgow, United Kingdom Duration: 4 Jan 1996 → 4 Jan 1996 https://academyofmarketing.org/conference-history/

Conference

Conference	Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996
Country/Territory	United Kingdom
City	Glasgow
Period	4/01/96 → 4/01/96
Internet address	https://academyofmarketing.org/conference-history/

Cite this

@inproceedings{2ec9c0acc9d74393a02d22982996e59b,

title = "The DTI Marketing Initiative - The Experience of 35 Young Scottish Companies",

author = "Elaine Collinson",

year = "1996",

month = jan,

day = "4",

language = "English",

isbn = "1901547005",

pages = "45--54",

booktitle = "Proceedings of the Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996 - 1998",

publisher = "Academy of Marketing",

note = "Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996 : 2021 – A vision for the next 25 years ; Conference date: 04-01-1996 Through 04-01-1996",

url = "https://academyofmarketing.org/conference-history/",

}

Collinson, E 1996, The DTI Marketing Initiative - The Experience of 35 Young Scottish Companies. in Proceedings of the Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996 - 1998. Academy of Marketing, pp. 45-54, Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996, Glasgow, United Kingdom, 4/01/96.

TY - GEN

T1 - The DTI Marketing Initiative - The Experience of 35 Young Scottish Companies

AU - Collinson, Elaine

PY - 1996/1/4

Y1 - 1996/1/4

M3 - Conference contribution

SN - 1901547005

SP - 45

EP - 54

BT - Proceedings of the Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996 - 1998

PB - Academy of Marketing

T2 - Academy of Marketing UIC / MEIG – AMA Symposia on the Marketing and Entrepreneurship Interface 1996

Y2 - 4 January 1996 through 4 January 1996

ER -