The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Justin Beneke, Stephen Carter

    Research output: Contribution to journalArticlepeer-review

    39 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'The development of a consumer value proposition of private label brands and the application thereof in a South African retail context'. Together they form a unique fingerprint.

    Business & Economics