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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Justin Beneke,
Stephen Carter
Research output
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Contribution to journal
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Article
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peer-review
36
Citations (Scopus)
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Dive into the research topics of 'The development of a consumer value proposition of private label brands and the application thereof in a South African retail context'. Together they form a unique fingerprint.
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Business & Economics
Private-Label Brand
Consumer Value
Retail
Value Proposition
Africa
Product Quality
Loyalty
Private Labels
Perceived Value
Perceived Risk
Retailers
Price-taking
National Brands
Cereals
Price Risk
Path Analysis
Perceived Quality
Brand Image
Disposal
Placement
Environmental Factors
Partial Least Squares
Packaging
Conceptual Model
Emerging Markets
Purchasing