The Basic Marketing Texts - A comparative Review

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	183-191
Number of pages	5
Journal	Journal of Marketing Management
Volume	8
Issue number	2
DOIs	https://doi.org/10.1080/0267257X.1992.9964189
Publication status	Published - 1992

Access to Document

@article{7f898eaad54048dfa1d7af97fc2cf722,

title = "The Basic Marketing Texts - A comparative Review",

author = "Elaine Collinson and Baker, \{Michael J.\} and David Tonks",

year = "1992",

doi = "10.1080/0267257X.1992.9964189",

language = "English",

volume = "8",

pages = "183--191",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

number = "2",

}