The adoption of green initiatives in logistics service providers – a strategic perspective

Logistics service providers (LSPs) have started to transform theiroperations and strategy to be more effective from a green perspective. Oneconcern that is of particular interest of LSPs is how to create organisationalgreen awareness and translate this into practice in their operations. The purposeof this paper is to investigate the roles of green strategic commitment and organisation in LSPs’ adoption of green initiatives. The data for this study werecollected through a questionnaire survey, investigating a sample of LSPsoperating in the Swedish, Finnish and Italian markets. From the literatureanalysis, a set of testable hypotheses was developed. The results indicate thatthere are relationships between the nature, as well as the scope, of functionalinvolvement and the green strategic priority. The results further suggest that theinclusion of environmental consideration in the overall business strategy ispositively related to the involvement and coordination of multiple functions aswell as existence of a separate environmental function.