"Taste" in Advertising: Some Theoretical Observations and an Empirical Study

J F Desmond, B Harte

    Research output: Contribution to conference › Paper

    Original languageEnglish
    Publication statusPublished - 1996
    EventMarketing Education Group Conference - University of Strathclyde, Glasgow, United Kingdom
    Duration: 1 Jan 1996 → …

    Conference

    ConferenceMarketing Education Group Conference
    Country/TerritoryUnited Kingdom
    CityGlasgow
    Period1/01/96 → …

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