"Taste" in Advertising: Some Theoretical Observations and an Empirical Study

J F Desmond, B Harte

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1996
    EventMarketing Education Group Conference - University of Strathclyde, Glasgow, United Kingdom
    Duration: 1 Jan 1996 → …

    Conference

    ConferenceMarketing Education Group Conference
    CountryUnited Kingdom
    CityGlasgow
    Period1/01/96 → …

    Cite this

    Desmond, J. F., & Harte, B. (1996). "Taste" in Advertising: Some Theoretical Observations and an Empirical Study. Paper presented at Marketing Education Group Conference, Glasgow, United Kingdom.