Tailored energy-use behaviour intervention initiatives

Kirk Shanks, Aodhan MacPhaidin

    Research output: Contribution to conferencePaper

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    The recent adoption of behavioural change policy aims, public interest in green living products and the growing array of related public initiatives indicates an increasing acceptance of the role of behaviour in pursuing greater levels of energy efficiency. There are many different ways to approach influencing awareness and driving behavioural change at national levels across large populations. Where advertising campaigns have been reported to have little noticeable impact on large scale energy efficiency taking a tailored approach can prove effective at local level but cannot be readily extrapolated to the larger scale. This paper reports on two tailored intervention initiatives in Ireland, under the National Energy Efficiency Campaign ‘Power of One’ and a national television series. Whilst both initiatives generally addressed the same intervention actions and technical factors these were approached in different ways. This paper describes the framework of both initiatives reporting results and the technical techniques used to quantify changes in consumption from short term energy data. The experience of these interventions provides indications of key factors for scalability of behavioural change initiatives.
    Original languageEnglish
    Publication statusPublished - 2010
    EventIV Congresso Nazionale AIGE - Rome, United Kingdom
    Duration: 24 May 201026 May 2010


    ConferenceIV Congresso Nazionale AIGE
    Country/TerritoryUnited Kingdom


    • behaviour change
    • energy use behaviour

    ASJC Scopus subject areas

    • Energy(all)


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