'Synbaration' and Innovation: How Tesco's Homeplus became a local household name in South Korea

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Marketing
Subtitle of host publicationCreating Competitive Advantage
EditorsDouglas West, John Ford, Essam Ibrahim, Matteo Montecchi
PublisherOxford University Press
ISBN (Print)9780198856764
Publication statusPublished - Jun 2022

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