'Synbaration' and Innovation: How Tesco's Homeplus became a local household name in South Korea

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Marketing
Subtitle of host publication	Creating Competitive Advantage
Editors	Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi
Publisher	Oxford University Press
Edition	4th
ISBN (Print)	9780198856764
Publication status	Published - Jun 2022

Cite this

@inbook{e9c8e0d452094b4da6fa8b3c4afeaa2a,

title = "'Synbaration' and Innovation: How Tesco's Homeplus became a local household name in South Korea",

author = "Stephan Gerschewski",

year = "2022",

month = jun,

language = "English",

isbn = "9780198856764",

editor = "Douglas West and John Ford and Essam Ibrahim and Matteo Montecchi",

booktitle = "Strategic Marketing",

publisher = "Oxford University Press",

address = "United Kingdom",

edition = "4th",

}