Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

David M. Brown, Chrysostomos Apostolidis*, Bidit Lal Dey, Pallavi Singh, Alkis Thrassou, Lefteris Kretsos, Mujahid Mohiuddin Babu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
55 Downloads (Pure)

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