Substantial sustainability innovation trends and drivers

Mark von Rosing, Lesley Shepperson, Ulrik Foldager, Wim Laurier, Hanka Czichos, Harald Arnold, Muhammad Yousaf, Alexa Fisseau, Julien Pinto, Harald W. J. Spiegel, Neil Kemp, Bonnie S. Urquhart, Dickson Hunja Muhita, Victor Abele, A. K. Shyam, Abdul Rahman Abdel Razek, Adam D. M. Svendsen, Aditya Solomon, Ajab Khan, Ali Saleh AlshebamiAnnista Wijayanayake, Anthony Dicks, Carsten Hellmich, Christian van Husen, Daniela Fehrenbach, David Coloma Guerrero, Dona Hiruni Hansinie Niwunhella, Falk Alexander Schmidt, Hapu Arachchige Inusha Udakanjalee, Jakkie Cilliers, Joachim Schmider, Jörg Warm, José Manuel González-Páramo, H. Kent Baker, Kottala Sri Yogi, Kouassi Yeboua, María José Álvarez Gil, Muhammad Mumtaz Khan, Nurazlan Iskandar B. Zakaria, Priya Solomon, Ricky Zwingenberg, Shujaat Mubarik, Stellah Kwasi, Sumudu Atapattu, Susanne Seibert, Taran Kaur, Ulf Schade, Wahab Ali, Wangchuk Chungyalpa

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The world is changing faster than we think. Climate mega trends are affecting us all, and sustainability mega trends are becoming more crucial by the day. Sustainability is no longer just a buzzword; it has become a crucial aspect of our daily lives, as a matter of fact, even a matter of survival. From decreasing biodiversity to rising sea levels, these global issues demand our attention now more than ever before. From the food we eat to the clothes we wear, sustainable practices need to be implemented at every level. However, with so much focus on sustainability, how can one keep up with all the trends and changes? In this chapter, we will explore why considering sustainability trends is crucial for any organization. We will be discussing what micro trends, macro trends, and mega trends are, as well as why they are relevant to be considered. We will also discuss various lessons learned from those who have successfully understood sustainability trends, the drivers behind them, and created and implemented needed strategies.

Original languageEnglish
Title of host publicationThe Sustainability Handbook, Volume 1
Subtitle of host publicationThe Body of Knowledge around Substantial Sustainability Innovation
PublisherElsevier
Pages17-30
Number of pages14
ISBN (Electronic)9780323901116
ISBN (Print)9780443337543
DOIs
Publication statusPublished - 2025

Keywords

  • Biodiversity conservation
  • Carbon footprint
  • Circular economy
  • Climate change
  • Corporate social responsibility
  • Eco-friendly products
  • Energy efficiency
  • Green technology
  • Innovation diffusion
  • Regulatory compliance
  • Renewable energy
  • Resilience
  • Social equity
  • Stakeholder engagement
  • Sustainability
  • Sustainability drivers
  • Sustainability importance
  • Sustainability practices
  • Sustainability trends
  • Sustainable agriculture
  • Sustainable consumption
  • Sustainable development goals (SDGs)
  • Sustainable finance
  • Sustainable transportation
  • Water conservation

ASJC Scopus subject areas

  • General Social Sciences

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