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Strategic Challenges of co-branding

  • Mark Davies
  • , M. Prince

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - Aug 2001
    EventThe Academy of Business Administration - Lisbon, Portugal
    Duration: 15 Aug 2001 → 21 Aug 2001

    Conference

    ConferenceThe Academy of Business Administration
    Country/TerritoryPortugal
    CityLisbon
    Period15/08/01 → 21/08/01

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