Strategic Challenges of co-branding

Mark Davies, M. Prince

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Aug 2001
    EventThe Academy of Business Administration - Lisbon, Portugal
    Duration: 15 Aug 200121 Aug 2001

    Conference

    ConferenceThe Academy of Business Administration
    CountryPortugal
    CityLisbon
    Period15/08/0121/08/01

    Cite this

    Davies, M., & Prince, M. (2001). Strategic Challenges of co-branding. Paper presented at The Academy of Business Administration, Lisbon, Portugal.