Sources of value co-destruction in solutions marketing: a customer and provider perspective

Samer Hamadneh, Nigel Caldwell, Umit Sezer Bititci

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2018
Event	47th Annual Conference of the European Marketing Academy 2018 - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Conference	47th Annual Conference of the European Marketing Academy 2018
Abbreviated title	EMAC 2018
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

Cite this

@conference{f357c5dcd8764a209a658cacf8e466f2,

title = "Sources of value co-destruction in solutions marketing: a customer and provider perspective",

author = "Samer Hamadneh and Nigel Caldwell and Bititci, {Umit Sezer}",

year = "2018",

language = "English",

note = "47th Annual Conference of the European Marketing Academy 2018, EMAC 2018 ; Conference date: 29-05-2018 Through 01-06-2018",

}