Sources of value co-destruction in solutions marketing: a customer and provider perspective

Samer Hamadneh, Nigel Caldwell, Umit Sezer Bititci

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2018
Event47th Annual Conference of the European Marketing Academy 2018 - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018

Conference

Conference47th Annual Conference of the European Marketing Academy 2018
Abbreviated titleEMAC 2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18

Cite this

Hamadneh, S., Caldwell, N., & Bititci, U. S. (2018). Sources of value co-destruction in solutions marketing: a customer and provider perspective. Paper presented at 47th Annual Conference of the European Marketing Academy 2018, Glasgow, United Kingdom.