| Original language | English |
|---|---|
| Title of host publication | North American Advances in Consumer Research |
| Editors | Rohini Ahluwalia, Tanya L Chartrand, Rebecca K Ratner |
| Pages | 459-460 |
| Number of pages | 2 |
| Volume | 39 |
| Publication status | Published - 2011 |
Publication series
| Name | ACR Conference Proceedings |
|---|---|
| Publisher | Association for Consumer Research |