Social Media Influencer Driven Scarcity Messages and ‘Fear of Missing Out’:  A Psycho-Marketing Analysis of its Impact on Gen Z’s Purchase Intentions.

Praveen Balakrishnan Nair

Social Media Influencer Driven Scarcity Messages and ‘Fear of Missing Out’: A Psycho-Marketing Analysis of its Impact on Gen Z’s Purchase Intentions.

School of Social Sciences

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 7 Nov 2024
Event	28th MACFEA-FBC INTI IU International Conference 2024: Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability - Sepang, Malaysia Duration: 7 Nov 2024 → 7 Nov 2024 https://macfeafbc.newinti.edu.my/conference

Conference

Conference	28th MACFEA-FBC INTI IU International Conference 2024
Abbreviated title	MACFEA-FBC INTI IU 2024
Country/Territory	Malaysia
City	Sepang
Period	7/11/24 → 7/11/24
Internet address	https://macfeafbc.newinti.edu.my/conference

Cite this

@conference{2ad2a197ead145ad9952678142476181,

title = "Social Media Influencer Driven Scarcity Messages and {\textquoteleft}Fear of Missing Out{\textquoteright}: A Psycho-Marketing Analysis of its Impact on Gen Z{\textquoteright}s Purchase Intentions.",

author = "{Balakrishnan Nair}, Praveen",

year = "2024",

month = nov,

day = "7",

language = "English",

note = "28th MACFEA-FBC INTI IU International Conference 2024 : Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability, MACFEA-FBC INTI IU 2024 ; Conference date: 07-11-2024 Through 07-11-2024",

url = "https://macfeafbc.newinti.edu.my/conference",

}