Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Sally Dibb; Marylyn Carrigan

doi:10.1108/EJM-05-2013-0248

Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Sally Dibb^*, Marylyn Carrigan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

71 Citations (Scopus)

Abstract

Purpose: The purpose of the editorial is to accompany this special issue on "Social marketing: social change".

Design/methodology/approach: The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this special issue.

Findings: Overall, the contributed papers demonstrate that there are many layers to social marketing.

Originality/value: The articles featured in this special issue help to advance social marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers.

Original language	English
Pages (from-to)	1376-1398
Number of pages	23
Journal	European Journal of Marketing
Volume	47
Issue number	9
DOIs	https://doi.org/10.1108/EJM-05-2013-0248
Publication status	Published - 20 Sept 2013

Keywords

Behaviour change
Commercial marketing
Social change
Social marketing
Wellbeing

ASJC Scopus subject areas

Marketing

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10.1108/EJM-05-2013-0248

Cite this

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Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Abstract

Keywords

ASJC Scopus subject areas

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