Abstract
This research explores how social exclusion affects propensity to share information about the self. The authors demonstrate that socially excluded individuals, compared to their non-excluded counterparts, are more willing to disclose the self through sharing self-autobiographical information and photos of the self to restore a sense of social connection.
Original language | English |
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Title of host publication | NA - Advances in Consumer Research |
Editors | Rajesh Bagchi, Lauren Block, Leonard Lee |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Pages | 493-494 |
Number of pages | 2 |
Volume | 47 |
Publication status | Published - 2019 |