SME ICT Marketing Impact: A New Conceptual Model

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 49th European Marketing Academy Conference
Publication status	Published - 2020
Event	49th European Marketing Academy Conference 2020 - Budapest, Hungary Duration: 26 May 2020 → 29 May 2020

Conference	49th European Marketing Academy Conference 2020
Abbreviated title	EMAC 2020
Country/Territory	Hungary
City	Budapest
Period	26/05/20 → 29/05/20

Access to Document

@inproceedings{e9cb9b5c96f649f8a07155fccd668974,

title = "SME ICT Marketing Impact: A New Conceptual Model",

author = "Simone Kurtzke and Justina Setkute",

year = "2020",

language = "English",

booktitle = "Proceedings of the 49th European Marketing Academy Conference",

note = "49th European Marketing Academy Conference 2020, EMAC 2020 ; Conference date: 26-05-2020 Through 29-05-2020",

}