Small Business Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationMarketing Perspectives
EditorsAndrew MacLaren, Thomas Farrington, Kevin D. O'Gorman
PublisherGoodfellow Publishers
Pages131-150
Number of pages20
ISBN (Electronic)9781911396208
ISBN (Print)9781911396185, 9781911396192
Publication statusPublished - Jun 2017

Publication series

NameGlobal Management series
PublisherGoodfellow
ISSN (Print)2514-7862

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