Small Business Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Marketing Perspectives
Editors	Andrew MacLaren, Thomas Farrington, Kevin D. O'Gorman
Publisher	Goodfellow Publishers
Pages	131-150
Number of pages	20
ISBN (Electronic)	9781911396208
ISBN (Print)	9781911396185, 9781911396192
Publication status	Published - Jun 2017

Cite this

@inbook{48e9fee0653142f3932162c6eab4274c,

title = "Small Business Marketing",

author = "Elaine Collinson",

year = "2017",

month = jun,

language = "English",

isbn = "9781911396185",

series = "Global Management series",

publisher = "Goodfellow Publishers",

pages = "131--150",

editor = "Andrew MacLaren and Thomas Farrington and O'Gorman, {Kevin D.}",

booktitle = "Marketing Perspectives",

}