Small Business Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationMarketing Perspectives
EditorsAndrew MacLaren, Thomas Farrington, Kevin D. O'Gorman
PublisherGoodfellow Publishers
Number of pages20
ISBN (Electronic)9781911396208
ISBN (Print)9781911396185, 9781911396192
Publication statusPublished - Jun 2017

Publication series

NameGlobal Management series
ISSN (Print)2514-7862

Cite this

Collinson, E. (2017). Small Business Marketing. In A. MacLaren, T. Farrington, & K. D. O'Gorman (Eds.), Marketing Perspectives (pp. 131-150). (Global Management series). Goodfellow Publishers.