Small Business Marketing

Elaine Collinson, Sara Carter

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationUK
PublisherThomson Learning
Pages5910-5915
Volume7
EditionSecond
ISBN (Print)1-86152-953-8
Publication statusPublished - 2002

Keywords

  • SMALL BUSINESS

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