Small Business Marketing

Elaine Collinson, Sara Carter

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationUK
PublisherThomson Learning
Pages5910-5915
Volume7
EditionSecond
ISBN (Print)1-86152-953-8
Publication statusPublished - 2002

Keywords

  • SMALL BUSINESS

Cite this

Collinson, E., & Carter, S. (2002). Small Business Marketing. In M. Warner (Ed.), International Encyclopedia of Business and Management (Second ed., Vol. 7, pp. 5910-5915). Thomson Learning.