Today's Web users are spoilt by a vast quantity of online content. If they find a website boring or not engaging, they will just press the back button and likely never return again. In this paper, we describe our new online tool (Shoogleit) which aims to increase user engagement and make online pages more sticky. Shoogleit adds interactivity to any object using short video clips or a sequence of images. In addition, we describe in this paper some examples of successful collaborations and finally demonstrate user engagement using analytics data from our website.
|Title of host publication||Digital Engagement '11|
|Number of pages||3|
|Publication status||Published - 2011|