@inbook{8b6dafbf93c644839e3dc543e2761ffb,
title = "Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis",
author = "Yvonne McLaren-Hankin and Calin Gurau",
year = "2009",
month = aug,
day = "28",
language = "English",
isbn = "9781403947369",
pages = "102--115",
editor = "Ramallo, \{Fernando F. \} and Lorenzo, \{Anxo M. \} and Rodriguez-Yanez, \{Xoan Paulo\} and Cap, \{Piotr \}",
booktitle = "New Approaches to Discourse and Business Communication",
publisher = "Palgrave Macmillan",
address = "United Kingdom",
}