Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationNew Approaches to Discourse and Business Communication
    EditorsFernando F. Ramallo, Anxo M. Lorenzo, Xoan Paulo Rodriguez-Yanez, Piotr Cap
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Pages102-115
    ISBN (Print)9781403947369
    Publication statusPublished - 28 Aug 2009

    Cite this

    McLaren-Hankin, Y., & Gurau, C. (2009). Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis. In F. F. Ramallo, A. M. Lorenzo, X. P. Rodriguez-Yanez, & P. Cap (Eds.), New Approaches to Discourse and Business Communication (pp. 102-115). Palgrave Macmillan.