Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis

Yvonne McLaren-Hankin, Calin Gurau

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationNew Approaches to Discourse and Business Communication
    EditorsFernando F. Ramallo, Anxo M. Lorenzo, Xoan Paulo Rodriguez-Yanez, Piotr Cap
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Pages102-115
    ISBN (Print)9781403947369
    Publication statusPublished - 28 Aug 2009

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