Selling a language to save it? The business-oriented promotion of Gaelic and Irish

Sara Catherine Brennan, Mike Danson, Bernadette O'Rourke

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationCànan & Cultar (Language and Culture)
Subtitle of host publicationRannsachadh na Gàidhlig 8
EditorsWilson McLeod, Rob Dunbar, Anja Gunderloch
Place of PublicationEdinburgh
PublisherDunedin Academic Press
Pages205-221
Number of pages17
ISBN (Print)9781780460581
Publication statusPublished - 26 May 2016

Cite this

Brennan, S. C., Danson, M., & O'Rourke, B. (2016). Selling a language to save it? The business-oriented promotion of Gaelic and Irish. In W. McLeod, R. Dunbar, & A. Gunderloch (Eds.), Cànan & Cultar (Language and Culture): Rannsachadh na Gàidhlig 8 (pp. 205-221). Dunedin Academic Press.