SCM's vital role in B2B

Research output: Contribution to journal › Article › peer-review

Abstract

Mastering supply chains management lie at the heart of a successful B2B relationship

Original language	English
Pages (from-to)	7-10
Number of pages	4
Journal	Marketing Institute of Ireland Quarterly
Issue number	3
Publication status	Published - 2005

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title = "SCM's vital role in B2B",

abstract = "Mastering supply chains management lie at the heart of a successful B2B relationship",

author = "Edward Sweeney",

year = "2005",

language = "English",

pages = "7--10",

journal = "Marketing Institute of Ireland Quarterly",

issn = "1649-4091",

number = "3",

}

TY - JOUR

T1 - SCM's vital role in B2B

AU - Sweeney, Edward

PY - 2005

Y1 - 2005

N2 - Mastering supply chains management lie at the heart of a successful B2B relationship

AB - Mastering supply chains management lie at the heart of a successful B2B relationship

M3 - Article

SN - 1649-4091

SP - 7

EP - 10

JO - Marketing Institute of Ireland Quarterly

JF - Marketing Institute of Ireland Quarterly

IS - 3

ER -