Routes to market 2000: a review of current and future issues facing channel managers

Paul John Hopkinson, Stuart Hanmer-Lloyd

    Research output: Book/ReportCommissioned report

    305 Downloads (Pure)
    Original languageEnglish
    PublisherThe Routes to Market Association
    Commissioning bodyVia International
    Number of pages52
    Publication statusPublished - Dec 1999

    Keywords

    • Marketing Channels
    • marketing channel management

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