Original language | English |
---|---|
Pages (from-to) | 189-194 |
Number of pages | 6 |
Journal | Journal of Marketing Management |
Volume | 28 |
Issue number | 3-4 |
DOIs | |
Publication status | Published - Mar 2012 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing
Morven G. McEachern, Marylyn Carrigan
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Pages (from-to) | 189-194 |
Number of pages | 6 |
Journal | Journal of Marketing Management |
Volume | 28 |
Issue number | 3-4 |
DOIs | |
Publication status | Published - Mar 2012 |