| Original language | English |
|---|---|
| Title of host publication | Marketing Perspectives |
| Editors | Andrew MacLaren, Tom Farrington, Kevin O'Gorman |
| Place of Publication | Oxford |
| Publisher | Goodfellow Publishers |
| Pages | 205-229 |
| Number of pages | 25 |
| ISBN (Electronic) | 9781911396208 |
| ISBN (Print) | 9781911396185, 9781911396192 |
| Publication status | Published - Jun 2017 |
Publication series
| Name | Global Management Series |
|---|---|
| Publisher | Goodfellow |
| ISSN (Print) | 2514-7862 |