Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Perspectives
EditorsAndrew MacLaren, Tom Farrington, Kevin O'Gorman
Place of PublicationOxford
PublisherGoodfellow Publishers
Number of pages25
ISBN (Electronic)9781911396208
ISBN (Print)9781911396185, 9781911396192
Publication statusPublished - Jun 2017

Publication series

NameGlobal Management Series
ISSN (Print)2514-7862

Cite this

Maclaren, A., & Farrington, T. (2017). Revision. In A. MacLaren, T. Farrington, & K. O'Gorman (Eds.), Marketing Perspectives (pp. 205-229). (Global Management Series). Goodfellow Publishers.