Reviewing congruity effects in the service environment musicscape

Steve Oakes, Adrian C. North

    Research output: Contribution to journalArticle

    Abstract

    Purpose - The purpose of this paper is to present a literature review that highlights significant findings from empirical research examining the impact of music within various real and simulated service environments. Design/methodology/approach - The paper examines the results of studies that have manipulated specific musical variables (genre, tempo, volume, and liking), and attempts to identify consistent patterns of findings to guide managers and researchers. The studies focus upon a range of dependent variables including evaluation of the environment, perceived wait and stay duration, consumption speed, affective response, and spending. Possible explanations for apparently inconsistent findings are discussed. Findings - A variety of studies reveal the positive influence of musical congruity upon desired outcomes. Future research proposals identify the need to examine defining-attribute and prototype theories of musical congruity. Originality/value - The review highlights a range of implications drawn from the studies that will be of value to service organization managers who use music as a key component of their servicescape in order to enhance desired cognitive and affective responses. © Emerald Group Publishing Limited.

    Original languageEnglish
    Pages (from-to)63-82
    Number of pages20
    JournalInternational Journal of Service Industry Management
    Volume19
    Issue number1
    DOIs
    Publication statusPublished - 2008

    Fingerprint

    Managers
    Music
    Reviewing
    Service organization
    Design methodology
    Evaluation
    Liking
    Literature review
    Servicescape
    Prototype
    Empirical research

    Keywords

    • Customer satisfaction
    • Customer services quality
    • Music

    Cite this

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    Reviewing congruity effects in the service environment musicscape. / Oakes, Steve; North, Adrian C.

    In: International Journal of Service Industry Management, Vol. 19, No. 1, 2008, p. 63-82.

    Research output: Contribution to journalArticle

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    AU - North, Adrian C.

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