Researching travel behavior and adaptability: Using a virtual reality role-playing game

Montira Watcharasukarn*, Susan Krumdieck, Richard Green, André Dantas

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)


This article describes a virtual reality role-playing game that was developed as a survey tool to collect travel behavior data and explore and monitor travel behavior adaptation. The Advanced Energy and Material Systems Laboratory has designed, developed a prototype, and tested such a game platform survey tool, called Travel Activity Constraint Adaptation Simulation (TACA SIM). A main objective is investigating adaptability under the simulated situation of rapid fuel price. The computer game survey approach has the potential to capture real behavior data through a well-controlled experiment, because the participant experiences the survey as a role-play exploration. Feedback from participants confirms that TACA SIM collects data efficiently in an acceptable time while the participants enjoyed the experience. The authors propose that this gamed-based survey approach provides the basis for collecting and evaluating travel behavior data and adaptation behavior.

Original languageEnglish
Pages (from-to)100-117
Number of pages18
JournalSimulation and Gaming
Issue number1
Publication statusPublished - Feb 2011


  • experience
  • gamed-based survey
  • high fuel price
  • role-playing game
  • survey
  • travel adaptability
  • travel behavior
  • travel behavior adaptation
  • virtual reality

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Computer Science Applications


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