Renaming a higher education institution in Africa: A catalyst for the technological development of a country

Robert Williams; Collins Osei; Maktoba Omar

Renaming a higher education institution in Africa: A catalyst for the technological development of a country

Robert Williams^*, Collins Osei, Maktoba Omar

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The paper conceptually explores the use of the Renaming Process Model (Williams, et al 2011) as a template to survey key stakeholders regarding the renaming of the African HEI Kwame Nkrumah University of Science and Technology (KNUST). In particular, it investigates how the Motivation Drivers and Early Decision Factors at KNUST may impact the principles of renaming, the extremely radical renaming timing, and the retro form of naming transition involved in this case. Additionally, it addresses the coincident issues of national pride and nation-branding.

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2012
Editors	Bev Hulbert, Paul Harrigan
Publication status	Published - 3 Jul 2012
Event	45th Academy of Marketing Conference 2012: Marketing: catching the technology wave - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012

Conference

Conference	45th Academy of Marketing Conference 2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12

Keywords

Renaming Process Model
nation branding
Higher Education Institutions
higher education institution branding

Cite this

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abstract = "The paper conceptually explores the use of the Renaming Process Model (Williams, et al 2011) as a template to survey key stakeholders regarding the renaming of the African HEI Kwame Nkrumah University of Science and Technology (KNUST). In particular, it investigates how the Motivation Drivers and Early Decision Factors at KNUST may impact the principles of renaming, the extremely radical renaming timing, and the retro form of naming transition involved in this case. Additionally, it addresses the coincident issues of national pride and nation-branding.",

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N2 - The paper conceptually explores the use of the Renaming Process Model (Williams, et al 2011) as a template to survey key stakeholders regarding the renaming of the African HEI Kwame Nkrumah University of Science and Technology (KNUST). In particular, it investigates how the Motivation Drivers and Early Decision Factors at KNUST may impact the principles of renaming, the extremely radical renaming timing, and the retro form of naming transition involved in this case. Additionally, it addresses the coincident issues of national pride and nation-branding.

AB - The paper conceptually explores the use of the Renaming Process Model (Williams, et al 2011) as a template to survey key stakeholders regarding the renaming of the African HEI Kwame Nkrumah University of Science and Technology (KNUST). In particular, it investigates how the Motivation Drivers and Early Decision Factors at KNUST may impact the principles of renaming, the extremely radical renaming timing, and the retro form of naming transition involved in this case. Additionally, it addresses the coincident issues of national pride and nation-branding.

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KW - nation branding

KW - Higher Education Institutions

KW - higher education institution branding

M3 - Conference contribution

SN - 9780854329472

BT - Proceedings of the Academy of Marketing Conference 2012

A2 - Hulbert, Bev

A2 - Harrigan, Paul

T2 - 45th Academy of Marketing Conference 2012

Y2 - 2 July 2012 through 5 July 2012

ER -

Renaming a higher education institution in Africa: A catalyst for the technological development of a country

Abstract

Conference

Keywords

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Cite this