Relationship Marketing : Its Relevance in the Higher Education Arena

Elaine Collinson, Michael J. Baker

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Dec 1998
Event	The Relationship Marketing Symposium - University of Auckland, Auckland, New Zealand Duration: 1 Dec 1998 → 1 Dec 1998

Conference	The Relationship Marketing Symposium
Country/Territory	New Zealand
City	Auckland
Period	1/12/98 → 1/12/98

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