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Relationship Marketing : Its Relevance in the Higher Education Arena

  • Elaine Collinson
  • , Michael J. Baker

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 1 Dec 1998
EventThe Relationship Marketing Symposium - University of Auckland, Auckland, New Zealand
Duration: 1 Dec 1998 → 1 Dec 1998

Conference

ConferenceThe Relationship Marketing Symposium
Country/TerritoryNew Zealand
CityAuckland
Period1/12/98 → 1/12/98

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