Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

David Brown; Anders Wappling; Helen Woodruffe-Burton

Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

David Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Jul 2016
Event	49th Academy of Marketing Conference 2016 - Newcastle Business School, Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

Conference	49th Academy of Marketing Conference 2016
Abbreviated title	AM 2016
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Cite this

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title = "Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation",

author = "David Brown and Anders Wappling and Helen Woodruffe-Burton",

note = "The 49th Academy of Marketing Conference ; Conference date: 06-07-2016; 49th Academy of Marketing Conference 2016, AM 2016 ; Conference date: 04-07-2016 Through 07-07-2016",

year = "2016",

month = jul,

day = "5",

language = "English",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}

TY - CONF

T1 - Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

AU - Brown, David

AU - Wappling, Anders

AU - Woodruffe-Burton, Helen

N1 - The 49th Academy of Marketing Conference ; Conference date: 06-07-2016

PY - 2016/7/5

Y1 - 2016/7/5

M3 - Paper

T2 - 49th Academy of Marketing Conference 2016

Y2 - 4 July 2016 through 7 July 2016

ER -