By the end of this chapter, you should be able to demonstrate an understanding of: • The connectivity between society, global events, current philosophy and trends. • How each period is characterised by available technology, knowledge and globalisation relevant to the time? • How culture is shaped by societal philosophies? • Emerging characteristics that capture the ‘zeitgeist’.
|Title of host publication||New Perspectives on Critical Marketing and Consumer Society|
|Publisher||Emerald Publishing Limited|
|Number of pages||14|
|Publication status||Published - 1 Mar 2021|
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)