Pseudo Modernity

Elaine L. Ritch, Julie McColl

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Citation (Scopus)

    Abstract

    By the end of this chapter, you should be able to demonstrate an understanding of: • The connectivity between society, global events, current philosophy and trends. • How each period is characterised by available technology, knowledge and globalisation relevant to the time? • How culture is shaped by societal philosophies? • Emerging characteristics that capture the ‘zeitgeist’.

    Original languageEnglish
    Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
    PublisherEmerald Publishing Limited
    Pages75-88
    Number of pages14
    ISBN (Electronic)9781839095542
    ISBN (Print)9781839095573
    DOIs
    Publication statusPublished - 1 Mar 2021

    Keywords

    • authenticity
    • co-creation
    • experiential
    • post-postmodernism
    • postmodernity
    • Pseudo-modernity

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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