Pseudo Modernity

Elaine L. Ritch, Julie McColl

    Research output: Chapter in Book/Report/Conference proceedingChapter

    2 Citations (Scopus)


    By the end of this chapter, you should be able to demonstrate an understanding of: • The connectivity between society, global events, current philosophy and trends. • How each period is characterised by available technology, knowledge and globalisation relevant to the time? • How culture is shaped by societal philosophies? • Emerging characteristics that capture the ‘zeitgeist’.

    Original languageEnglish
    Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
    PublisherEmerald Publishing Limited
    Number of pages14
    ISBN (Electronic)9781839095542
    ISBN (Print)9781839095573
    Publication statusPublished - 1 Mar 2021


    • authenticity
    • co-creation
    • experiential
    • post-postmodernism
    • postmodernity
    • Pseudo-modernity

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)


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