Pseudo Modernity

Elaine L. Ritch; Julie McColl

doi:10.1108/978-1-83909-554-220211007

Pseudo Modernity

Elaine L. Ritch, Julie McColl

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Citations (Scopus)

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of: • The connectivity between society, global events, current philosophy and trends. • How each period is characterised by available technology, knowledge and globalisation relevant to the time? • How culture is shaped by societal philosophies? • Emerging characteristics that capture the ‘zeitgeist’.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Publisher	Emerald Publishing Limited
Pages	75-88
Number of pages	14
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211007
Publication status	Published - 1 Mar 2021

Keywords

authenticity
co-creation
experiential
post-postmodernism
postmodernity
Pseudo-modernity

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Access to Document

10.1108/978-1-83909-554-220211007

Cite this

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Pseudo Modernity

Abstract

Keywords

ASJC Scopus subject areas

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